“Transport has always been part of my life. My dad left school at 15 to work as a car mechanic, and as a young man I became fascinated by how the brain works. Bringing those interests together led me into transport research and automatednomous driving, where psychology, mobility systems and my values around safety, environment and equity all come together. Across my global work, the human and social perspective has always mattered most: helping leading organisations move beyond building roads to building transport systems that care for communities.”

Dr Nick Reed has worked at the cutting edge of transport research and future mobility for more than 20 years, specialising in human factors, road safety, automated vehicles and mobility systems. He was Academy Director at TRL, the UK’s Transport Research Laboratory, before becoming Head of Mobility R&D at Bosch, where he helped shape responses to mobility challenges in cities including London, Mexico City, Chicago and Bengaluru.

He later founded Reed Mobility, an independent consultancy working with public, private and academic partners to support transport systems that are safe, clean, efficient, ethical and equitable. His clients have included the European Commission, the UK Department for Transport, Transport for London, Waymo, PA Consulting, Steer and Mott MacDonald.

A key career highlight was his 2021 appointment as the first independent Chief Road Safety Advisor to National Highways, supporting its ambition of zero harm on the strategic road network by 2040. He has also been appointed to the Department for Transport’s Science Advisory Council.

Nick is a chartered scientist and psychologist, a trustee of the Road Safety Trust, a non-executive director of FISITA, a Fellow of the Chartered Institution of Highways and Transportation, and a Member of the Association for Road Risk Management.