Ping Sim
- New Zealand
- Road Safety Strategy & Management
- Strategic Partnerships & Advocacy
- Leading Change & Evidence-based Communications
- Sustainable Transport & Safe System Implementation
- Regional and Local Government
Meet Ping
“I’m a listener and a storyteller. I find genuine joy in hearing people’s perspectives on their mobility systems and working together to uncover opportunities for change. I care deeply about partnering with both communities and decision-makers, alongside using evidence-based narratives to build understanding and support for practical solutions. I truly believe that good people, guided by good processes, create great results.”
Ping is seasoned mobility strategist with 20 years of experience across safe and sustainable mobility, local government and non-governmental organisations (NGOs). She is a principal advisor, strategist and communicator who works at the intersection of policy, evidence and community insight to help organisations deliver safer and more just transport outcomes.
She is currently Principal Advisor in road safety for local government in Auckland, New Zealand, and principal of Stride, a consultancy supporting clients outside of New Zealand on road safety leadership, strategy and change. A key career achievement was leading the development of Auckland’s Vision Zero strategy—an award-winning, partner-endorsed collaboration that set ambitious regional safety targets. Her broader work has included speed management, deterrence, policy advocacy, stakeholder engagement and strategic communications, and has been recognised through international and Australasian road safety awards, including being part of the team awarded a Prince Michael International Road Safety Award for safe speeds achievements.
Ping brings a distinctive combination of systems thinking, policy insight and narrative skill. She is a co-author of best practice guidance in road safety management leadership and development and holds a Master of Planning Practice (Honours) from the University of Auckland. Growing up in New Zealand with South-East Asian heritage, she brings a global outlook shaped by volunteering, language learning and lived experience across India, the Middle East, South America and the Pacific.